WUF Universal Brand System
The World Urban Forum now has a Universal Brand System that includes its Colour Palette, Typography and Logo. The Universal logo is the only element from the Universal Brand System that is reserved to be used only by UN-Habitat/WUF Secretariat, as its generic logo. It is also the one designated for the inter-forum periods and preparatory events that do not requiere the use of any specific WUF session brand.
Colour Palette
Read and follow our guidelines
Typography
Know and download WUF fonts
Logo
Read and follow our guidelines
Visual Support
Download and use the graphic assets
Applications
Check how to apply the Brand System
Future sessions
Future sessions should follow the guidelines set in this document to create their own version of the logo. Please make sure to read carefully, and ask any questions that may arise, since it is critical to maintaining a cohesive visual language across all WUF events.