Colour Palette

What can be found in a city? Probably most things we can think of. With this in mind, WUF has created a rich color palette that represents the vast diversity present in cities and urban areas.

In order to give a unique identity to each forum session, while preserving the consistency of the WUF/NUF image, future sessions are invited to select 3 to 5 colors from this color palette.

Primary colors

Primary palette: a broad and optimistic palette. Each color can be used with its different shades.

WUF Deep green
RGB 0 91 61
CMYK 90 38 84 35
HEX #005B3D

WUF Light green
RGB 0 146 107
CMYK 85 19 73 4
HEX #00926B

WUF green
RGB 73 155 81
CMYK 75 16 90 3
HEX #499B51

WUF Blue
RGB 71 148 236
CMYK 66 36 0 0
HEX #4794EC

WUF Bright blue
RGB 71 148 236
CMYK 66 36 0 0
HEX 4794EC

WUF Dark purple
RGB 75 75 209
CMYK 79 75 0 0
HEX #4B4BD1

WUF Purple
RGB 190 157 244
CMYK 28 39 0 0
HEX #BE9DF4

WUF Magenta
RGB 255 154 200
CMYK 0 51 0 0
HEX #FF9AC8

WUF Red
RGB 255 45 0
CMYK 0 93 100 0
HEX #FF2D00

WUF Deep Rose
RGB 255 104 111
CMYK 0 74 45 0
HEX #FF686F

WUF Orange
RGB 255 127 0
CMYK 0 62 100 0
HEX #FF7F00

WUF Yellow
RGB 255 202 46
CMYK 0 20 91 0
HEX #FFCA2E

WUF Beige
RGB 255 239 204
CMYK 0 4 21 0
HEX #FFEFCC

WUF Black
RGB 0 0 0
CMYK 100 100 100 100
HEX #000000

WUF White
RGB 255 255 255
CMYK 0 0 0 0
HEX #FFFFFF

Secondary Colors

Download color codes

The negative space

Being an essential principle of design, the negative space is the space that surrounds an element in a composition. Just as important as the element itself, negative space helps define the boundaries of positive space and brings balance to the composition. White space is important for our brand to keep balance and preserve a clean appearance.