Applications
The World Urban Forum promotes sustainable development of cities. Communication materials produced before and during the event, should be aware of its impact on the environment. We want to promote sustainable design, conscious of the nature and amount of the materials used, taking into account their life cycle. Please reduce waste generation, unused products, products made from non-recyclable materials or single-use plastic: these greatly contribute to climate change. Try to find alternatives to the most pollutant materials. Recycled paper, plastic or fabrics can be an alternative to plastic.
Logos
Please be aware of the correct use of logos. This is a general guide, for specific materials and exceptions please contact the WUF secretariat.
Official event partners or sponsors are offered the rights to show their brandmark alongside the WUF brand. There are 4 different branding situation where different co-branding rules will apply.
- Branding Within the Venue
- Branding Outside the Venue
- Branding in the City
- Branding in Promotional Items
- Digital Branding
The WUF secretariat will provide all the files and final approval.
Examples on this page showcase the recommended placement for branding WUF alongside other logos. The Wuf logo is an example and does not represent any particular Wuf session.
Venue
Logos on Primary Branding
WUF LOGO + UN-Habitat Logo
When presenting the WUF brand within the event venue, it must appear alongside the UN-Habitat logo.
![](/themes/custom/nwuf/images/future-venue-logo.png)
![](/themes/custom/nwuf/images/future-venue1.jpg)
Venue items
- Banners
- Signage
- Backdrops (analog and digital)
- Stage design
- Badges
- Volunteers
![](/themes/custom/nwuf/images/future-venue2.jpg)
![](/themes/custom/nwuf/images/future-venue3.jpg)
City
Logos on Primary Branding
WUF LOGO + UN-Habitat Logo + Host Country
When presenting the WUF brand outside the event venue, it must appear alongside the UN-Habitat logo + the Host Country. Other partners logos may be present on the branding after UN-Habitat’s approval.
![](/themes/custom/nwuf/images/future-city-logo.png)
City items
- Banners
- Posters
- Bus/subway stations
- Buses/taxis
- Others
![](/themes/custom/nwuf/images/future-city1.jpg)
![](/themes/custom/nwuf/images/future-city2.jpg)
Promotional Items
Merchandise / items for sale
Logos on Branding
WUF LOGO + UN-Habitat LOGO + host country
![](/themes/custom/nwuf/images/future-venue-logo.png)
WUF Merchandising will always match the UN-Habitat values:
- It will be sustainable, made by excellent materials, creative and committed to the community and the Planet
- It should have low environmental impact, raise attention and remembrance, and help promote the WUF and UN-Habitat principles. The merchandise products should promote the local economy.
- The WUF merchandise’s finality is not about selling a logo as commercial brands do, but to promote broader concepts, a model about the future cities and sustainability.
![](/themes/custom/nwuf/images/future-items1.jpg)
Delegate bags
Logos on Branding
WUF LOGO + UN-Habitat LOGO + host country
The Delegate Bags usually include a notepad, a pen, a souvenir by the host country (optional).
The content is different for every WUF session, as the priorities are variable.
![](/themes/custom/nwuf/images/future-items-logo.png)
![](/themes/custom/nwuf/images/future-items2.jpg)
Digital
Logos on Primary Branding
WUF LOGO + UN-Habitat Logo + Host Country
When presenting the WUF brand outside the event venue, it must appear alongside the UN-Habitat logo + the Host Country. Other partners logos may be present on the branding after UN-Habitat’s approval.
![](/themes/custom/nwuf/images/future-venue-logo.png)
Logos on Secondary Branding
WUF LOGO + UN-Habitat Logo + Host Country
![](/themes/custom/nwuf/images/future-items-logo.png)
Digital items
- Website
- Digital banners
- Social media promotional posts
- App
![](/themes/custom/nwuf/images/future-digital1.jpg)