Applications

The World Urban Forum promotes sustainable development of cities. Communication materials produced before and during the event, should be aware of its impact on the environment. We want to promote sustainable design, conscious of the nature and amount of the materials used, taking into account their life cycle. Please reduce waste generation, unused products, products made from non-recyclable materials or single-use plastic: these greatly contribute to climate change. Try to find alternatives to the most pollutant materials. Recycled paper, plastic or fabrics can be an alternative to plastic.

Logos

Please be aware of the correct use of logos. This is a general guide, for specific materials and exceptions please contact the WUF secretariat.

Official event partners or sponsors are offered the rights to show their brandmark alongside the WUF brand. There are 4 different branding situation where different co-branding rules will apply.

  1. Branding Within the Venue
  2. Branding Outside the Venue
  3. Branding in the City
  4. Branding in Promotional Items
  5. Digital Branding

The WUF secretariat will provide all the files and final approval.

Examples on this page showcase the recommended placement for branding WUF alongside other logos. The Wuf logo is an example and does not represent any particular Wuf session.

Venue

Logos on Primary Branding

WUF LOGO + UN-Habitat Logo

When presenting the WUF brand within the event venue, it must appear alongside the UN-Habitat logo.

Venue items

  • Banners
  • Signage
  • Backdrops (analog and digital)
  • Stage design
  • Badges
  • Volunteers

City

Logos on Primary Branding

WUF LOGO + UN-Habitat Logo + Host Country

When presenting the WUF brand outside the event venue, it must appear alongside the UN-Habitat logo + the Host Country. Other partners logos may be present on the branding after UN-Habitat’s approval.

City items

  • Banners
  • Posters
  • Bus/subway stations
  • Buses/taxis
  • Others

Promotional Items

Merchandise / items for sale

Logos on Branding

WUF LOGO + UN-Habitat LOGO + host country

WUF Merchandising will always match the UN-Habitat values:

  • It will be sustainable, made by excellent materials, creative and committed to the community and the Planet
  • It should have low environmental impact, raise attention and remembrance, and help promote the WUF and UN-Habitat principles. The merchandise products should promote the local economy.
  • The WUF merchandise’s finality is not about selling a logo as commercial brands do, but to promote broader concepts, a model about the future cities and sustainability.
Delegate bags

Logos on Branding

WUF LOGO + UN-Habitat LOGO + host country

The Delegate Bags usually include a notepad, a pen, a souvenir by the host country (optional).
The content is different for every WUF session, as the priorities are variable.

Digital

Logos on Primary Branding

WUF LOGO + UN-Habitat Logo + Host Country

When presenting the WUF brand outside the event venue, it must appear alongside the UN-Habitat logo + the Host Country. Other partners logos may be present on the branding after UN-Habitat’s approval.

Logos on Secondary Branding

WUF LOGO + UN-Habitat Logo + Host Country

Digital items

  • Website
  • Digital banners
  • Social media promotional posts
  • App