Logo
The translucent box, which represents an open and clear setting, rather than a closed, dark one, speaks about human interaction, boundaries that can be crossed, and outside-the-box thinking. The clear shape also leaves room for future sessions to create their very own version, while keeping the core identity of the brand.
*The WUF Universal Logo is reserved to be used only by UN-Habitat/WUF Secretariat, as its generic logo. It is also the one designated for the inter-forum periods and preparatory events that do not requiere the use of any specific WUF session brand.
The WUF Universal Logo Palette
This palette is based on the RYB color model, where the primary colors are mixed to create a broad palette of secondary colors representing diversity.
This combination was chosen for its potential to create many new combinations serving as the base and starting point: to be expanded and adjusted to future adaptations and serving as the perfect generic palette for the universal logo.
WUF Magenta
RGB 255 154 200
CMYK 0 51 0 0
HEX #FF9AC8
WUF Yellow
RGB 255 202 46
CMYK 0 20 91 0
HEX #FFCA2E
WUF Bright blue
RGB 71 148 236
CMYK 66 36 0 0
HEX 4794EC
WUF Deep green
RGB 0 91 61
CMYK 90 38 84 35
HEX #005B3D
WUF Orange
RGB 255 127 0
CMYK 0 62 100 0
HEX #FF7F00
WUF Deep purple
RGB 78 78 183
CMYK 79 77 0 0
HEX #4E4EB7
Horizontal
1 ink application
Clearance space
Scale
MINIMUM HEIGHT
Please Do Not
How to create an inter-session logo
Jost regular
Align to the width of the logo. If the name is too long, you can add a second line to keep visual balance. Always follow the guides and spaces (you can find them as hidden layers).
When adding the information of the event follow the format:
CITY, COUNTRY | DAY MONTH YEAR
WUF + other logos
